For hungry diners seeking to escape the office and enjoy being outside, there’s nothing more appealing than outdoor dining. Hospitality businesses know this and try to create luxurious, comfortable outdoor spaces that diners crave.
If only Mother Nature would cooperate.
Many restaurants and hospitality businesses try to maximize business on their patios, but hesitate to book outdoor reservations when the weather is uncertain. Uncooperative weather creates financial loss and disappoints customers.
AL FRESCO DINING CHALLENGES
To attract guests and maximize capacity, an outdoor dining venue must be pleasant regardless of sun, temperature and time of day. On beautiful days, patrons crave sunlight. They need to stay dry during rain. They don’t want to suffer under midday sun or squint their eyes against the sunset. Managing all these conditions is a tall order for most patio covers.
Del Frisco’s Grille in Southlake, TX experienced this problem firsthand. Double-decker outdoor patios are a key brand component for the 20 U.S. Grille locations that serve up creative twists on American comfort classics. Covered by the rooftop patio, the lower patio stays comfortable and dry. Lacking a cover, guests on the upper patio were subjected to heat, rain and wind…
< To read more, please download the full case study.